摘要
目前,高职营销类专业教学与企业需求脱轨现象突出。在高职营销类专业教学的过程中,应根据自身实际,采取不同的教学模式,深入契合企业的需求,实现课堂教学和社会教学的路径融合。
At present,the problem of disconnection between higher vocational marketing majors teaching and enterprise needs highlights.During the process of higher vocational marketing majors teaching,corresponding teaching model should be adopted according to actual situation to meet the enterprise＇s needs and realize the cohesion of class teaching and social teaching.
出处
《时代农机》
2015年第12期130-131,共2页
Times Agricultural Machinery
关键词
高职教育
营销类专业
教学改革
higher vocational education
marketing majors
teaching reform
