摘要
随着社会经济的不断发展与进步,科学技术的不断创新与改革,移动互联网行业飞速发展。越来越多的企业开始高度关注和重视移动互联网营销,特别是在营销过程中微信和二维码技术的广泛应用。移动互联网营销模式成功打破了传统营销模式的弊端,能有效丰富中小企业的推广营销手段,从而吸引更多消费者的目光,为中小企业创造更多的经济效益,提升它们在市场中的竞争力,推动中小企业稳定持续地发展。本文将进一步对中小企业的移动互联网营销模式展开分析和探讨。
With the continuous development and progress of social economy,the continuous innovation and reform of science and technology,the development of the mobile Internet industry has been a qualitative leap.More and more enterprises begin to pay close attention to the importance of mobile internet marketing,especially the wide application of Wechat and two dimensional code technology in the marketing process.Mobile internet marketing model manages to break the drawbacks of the traditional marketing model,can effectively enrich the promotion of small and medium enterprises marketing tools,attract more consumers＇attention,create more economic benefits,enhance their competitiveness in the market,and promote the small and medium--sized enterprise stable and sustainable development.This article will further analysis and discussion on the mobile internet marketing mode of small and medium sized enterprises.
出处
《中国商论》
2015年第34期7-9,共3页
China Journal of Commerce
关键词
中小企业
移动互联网营销
模式研究分析
small and medium--sized enterprise mobile internet marketing mode analysis
