摘要
在地方高校积极推进学校转型期发展方案制定的同时,结合高等教育强省的战略规划,提出地方普通高校市场营销专业创业素质及能力培养措施,是未来学校发展的重要保证,应该从学校教育的实际出发解决关键问题、突出实践培养的特色、提出创业素质及能力实践培养措施。
The Transitional Market Local College Marketing Professional Entrepreneurial Quality and Ability Training Practice Measures
YIN Zhong-hong Abstract Actively promote the formulation of development scheme of school transformation period at the same time in the local colleges and universities, combined with strategic planning a strong province of higher education, a serious study of learning activities, puts forward the measures of cultivating local college marketing professional entrepreneurial quality and ability, is an important guarantee for the future development of the school, school education should be from the actual starting to solve the key problems, the prominent practice training the characteristics of entrepreneurial quality and ability of practice, put forward measures of training.
出处
《中国大学生就业》
2016年第2期61-64,共4页
China University Students Career Guide
基金
吉林省教育科学规划课题<吉林省西部高等教育与创新创业人才培养研究>(GH13352)
关键词
转型期
市场营销专业
创业素质及能力
During the period of transition
marketing professional
entrepreneurial quality and ability
