摘要
基于需求价格弹性理论简要分析大众类、教育类和专业类图书市场各自不同的需求价格弹性特点及其定价策略,在此基础上对我国大众类与专业类图书的定价进行实证探讨,并对比国外这两类图书的定价,提出我国的图书定价存在明显错位问题。
This paper bases on the theory of price elasticity of demand, and analyzes the different price elasticity of demand and its pricing strategies of General books, Education books and Professional books in Chinese briefly, and then empirically discusses the pricing of Chinese General books and Professional books. This paper also compares the pricing of these two books abroad, and the result shows that the book pricing in China has obvious dislocation problem.
出处
《出版科学》
CSSCI
北大核心
2016年第1期72-76,共5页
Publishing Journal
基金
国家社科基金重大项目“健全现代文化市场体系的理论与实践研究”(12&ZD025)的研究成果之一
