摘要
通过理清内部营销作用于留任意愿的机理,找出让农村籍员工自愿留在企业中的途径。收集701份针对农村籍员工的有效问卷调查数据,采用SPSS 21与LISREL 8.70进行统计分析。研究结果表明:内部营销对留任意愿有显著的正向影响,组织认同在其中起到部分中介的作用。个体-组织匹配程度的不同还会严重影响到内部营销对留任意愿作用的强度以及员工"是走是留"。
The paper intends to find the way by which it can improve the voluntary retention of migrant workers, through the study on the relationship between internal marketing and intent to stay. Based on 701 valid questionnaires collected from migrant workers,and use SPSS 21 and LISREL 8.70 to count and analyze,the paper supports that internal marketing has a positive effect on intent to stay, with the partial mediating role of organizational identification. Person-organization fit moderates the relationship between internal marketing and intent to stay, and influences the employees' behavior whether to stay or to leave. The paper also discuss the theoretical contributions and practical values.
出处
《北京理工大学学报（社会科学版）》
CSSCI
2015年第5期84-90,共7页
Journal of Beijing Institute of Technology：Social Sciences Edition
基金
国家自然科学基金面上项目(71172173)
关键词
内部营销
留任意愿
组织认同
个体-组织匹配
internal marketing
intent to stay
organizational identification
person-organization fit
