摘要
分析目前我国煤炭企业营销渠道存在的问题:渠道单一、品牌影响力不足、成本过高等,结合我国煤炭企业特点,提出通过丰富营销渠道、提升品牌意识、加强队伍建设等措施完善对营销渠道的管理,帮助煤炭企业实现可持续发展。
Analyzes the current marketing channel problems of China＇s coal enterprises： single channel, lack of brand influence, high cost, etc. Combined with the characteristics of China＇s coal enterprises, put forward by enriching marketing channels, enhancing brand awareness, strengthening the team building and other measures to improve marketing channel management, to help achieve sustainable development of coal enterprises.
出处
《煤炭技术》
CAS
北大核心
2016年第1期322-323,共2页
Coal Technology
关键词
煤炭企业
营销渠道
建设与管理
coal enterprises
marketing channels
construction and management
