摘要
移动互联网舆情的传播呈现出了跨时空性、泛在性、强制互动性、即时性、群体极化化的特点,这既增大了网络舆情监管的难度,又给网络舆情监管带来了新机遇,也提出了新要求。根据层次分析法,应该以社会环境、舆论主体、主体行为、舆论本体为一级指标,以就业率、收入差距、犯罪率、关注度、消极态度、被发现的及时性、被控制的难易度、被处罚的严厉度、传播速度、分布范围为二级指标建立评价指标体系。
The dissemination of mobile internet public opinion presents the characteristics of crossing space-time, being ubiquitous, being compulsory and interactive, being real-time and the group polarization. This not only increases the difficulty of the network public opinion supervision, but also brings new opportunities to the network public opinion supervision, and also puts forward new requirements. According to the analytic hierarchy process, it should establish the evaluation index system according to such primary indexes as the social environment, the subject of public opinion, subject behavior, public opinion ontology and according to such secondary indexes as the employment rate, the income gap, the crime rates, the attention degree, the negative attitude, the timeliness of being found, the difficulty of being controlled, the severity of being punished, the speed of spreading, and the distribution range.
出处
《湖南工业职业技术学院学报》
2015年第6期21-24,共4页
Journal of Hunan Industry Polytechnic
基金
2015年度湖南文化创意产业研究中心招标课题"基于大数据和移动互联网融合的关键数据挖掘与网络舆情研究"(项目编号:[湘文心2015]2号)
关键词
移动互联网
传播特点
大数据
评价指标体系
mobile internet
communication characteristics
big data
evaluation index system
