摘要
大庆市作为专业的石油工业城市,历经半个世纪的文化积淀,造就了丰富的石油文化旅游发展的资源基础,形成独具特色的"城企"一体化的工业旅游发展模式。本文通过对游客行为——感知的问卷调研分析和实地访谈,诊断了游客需求与旅游产品和服务供给之间的错位所在,为破解工业旅游市场萎缩困局、提升产品质量并能更好满足游客需求,推进工业旅游发展提出对策。
Daqing as a professional petroleum industry city, after half a century of cultural accumulation,creating a rich resource base of cultural tourism development in the petroleum,formed a unique 'city enterprise' integration of industrial tourism development model. Based on the behavior of tourists- perception questionnaire survey analysis and field research interviews, diagnosis of dislocation where the needs of tourists and tourism between the supply of goods and services, in order to break the impasse shrinking industrial tourism market, improve product quality and better meet tourist demand, promote industrial tourism development proposed countermeasures.
出处
《边疆经济与文化》
2015年第3期3-7,共5页
The Border Economy and Culture
关键词
石油文化
工业旅游
行为与感知
大庆市
Petroleum cultural
Industrial tourism
Behavior
Perception
Daqing
