摘要
当许多企业在思考如何使用互联网时,一种被互联网使用的共享经济思维产生。从经济学发展来看,由亚当·斯密的"利己"思维逐渐发展出共享经济的"利他"思维,其中的关键在于共有文化经历了财务资产共有、知识资产共有、人脉资产共有,乃至于共享经济中闲置资产的共有。其中共享经济的实践在于开放(信任、开放数据、开放API)精神,成功之后所导致的万众创新,让使用者的时间成为新经济有限的资源,这种新经济称之为"随经济",包括了随时(零碎、延长、锁定)、随地(O2O商务)、随缘(社群媒体的意外发现)、随处(智慧生活)、随支付(数字金融)与随渠道(全渠道)六项战略思维。
When many companies are thinking about how to use the Internet, the sharing economy thinking adopted by the Internet industry is created. From the point of view of the development of economics, Adam Smith＇s ＂selfish＂ thinking has gradually developed into the ＂altruistic＂ thinking of the sharing economy, in which the main thread is that the shared-ownership culture has experienced various stages of the shared- ownership of financial assets, knowledge assets, and social-networking assets respectively, and also of the idle assets regarding the sharing economy now. The key of the sharing economy is the spirit of openness （trust, open data, and open API）. The popular innovation appearing after the success of the sharing economy makes the users＇ time become the limited resources of the new economy, which is called ubiquinomies, consisting of six strategic thinking： purchase at anytime, anywhere, social networking （unexpected discovery while using the social media）, all-inclusive services （intelligent life）, convenient payment （digital finance）, and wide channels （all channels）.
出处
《学术前沿》
CSSCI
2015年第22期35-44,共10页
Frontiers
关键词
互联网+
数字经济
共享经济
随经济
万众创新
Internet ＋, digital economy, sharing economy, ubiquinomics, popular innovation
