摘要
引导用语是否能对绿色消费起到促进作用,目前学界尚缺乏研究。借鉴国内外有关引导用语、绿色消费、环境态度等领域的研究,分析了强势/不强势引导用语对环境态度与绿色消费行为意愿之间以及绿色消费行为障碍与绿色消费行为意愿之间关系的调节作用,构建了引导用语对绿色消费行为意愿调节作用的理论模型,同时对进一步的实证研究提出了建议与展望。
Whether the guidance information is helpful and could promote public participation in green consumption is inconclusive. According to extant literature about guidance information, green consumption and environmental attitudes, the authors analyze the moderator effect of assertive/modest language guidance information between environmental attitudes and green consumption intention, and between perceived barriers of green consumption behavior and green consumption intention. Then, a theoretical model about the moderator effect of guidance information on green consumption intention is proposed, and the concrete suggests are put forward for further empirical studies.
出处
《当代经济管理》
CSSCI
2016年第1期11-16,共6页
Contemporary Economic Management
基金
国家社会科学基金项目<城市居民绿色消费态度-行为差异研究>(13CJY090)
北京市社会科学基金项目<北京市居民绿色出行行为影响因素研究>(14JGB048)
中央高校基本科研业务费专项资金(JGTD2015-03)
关键词
引导用语
绿色消费
环境态度
调节作用
理论模型
guidance information
green consumption
environmental attitude
moderator effect
theoretical model
