摘要
融合驱动引发了社会的剧烈变迁,新媒体从技术形态、产业演进到社会影响、治理制度等方面对传统的社会结构产生了巨大影响,而"媒介融合"和"参与文化"直击新媒体诞生和蓬勃发展的核心,并对公共政治生活和传统传播结构产生了深远的、不可逆转的影响。文章从"媒介融合和参与文化"两个角度归纳和分析近年来的新媒体研究成果,试图通过对这两个维度的纵深剖析,对处于复杂的社会环境和异彩纷呈的探索中的新媒体研究打开一扇新的窗口,以此为起点探讨媒介学的学科空间具有重要的理论价值。
This paper aims at generalizing and analyzing previous studies of new media from perspectives of 'media convergence and participatory culture',which are the core reasons of the birth and the prosperity of new media,and exert a profound and irreversible influence on political life and traditional media. It attempts to dig into these two angles and to open a refreshing window to new media research that is now at the conjuncture of complex social environment and vibrant research explorations.
出处
《浙江传媒学院学报》
2015年第6期57-64,152,共8页
Journal of Zhejiang University of Media & Communications
