摘要
随着网络技术的快速发展,大量新兴媒体形式不断涌现,传统的企业营销模式受到新媒体的冲击。新媒体发展迅猛,信息传递速度更快,使人们交流更便捷。同时,新媒体改变企业营销形式,促进企业推广,新媒体技术受到企业的广泛重视。本文从分析新媒体入手,介绍新媒体在企业营销实践中有什么样的优势,并提出企业在新媒体下如何进行企业营销战略方案的制定。
With the rapid development of network technology,a large number of new media forms have emerged,and the traditional marketing model of enterprises has been impacted by new media.With the rapid development of new media,the speed of information transmission is faster,which makes people communicate more conveniently.At the same time,new media changes the form of enterprise marketing and promotes the promotion of enterprises.New media technology has been widely valued by enterprises.Starting with the analysis of new media,this paper introduces the advantages of new media in enterprise marketing practice,and puts forward how to formulate enterprise marketing strategy under new media.
作者
洪亚龙
HONG Yalong(Xiamen Xingcai Vocational&Technical College,Xiamen 350212)
出处
《办公自动化》
2019年第19期31-33,共3页
Office Informatization
关键词
新媒体
新媒体优势
营销策略
New media
New media advantage
Marketing strategy
