摘要
校园突发事件具有不可预见性、不确定性、扩散性强等特点。在新媒体环境下,舆论导向极大地影响着校园突发事件的发展趋势。高校应该把握突发事件的特点,在舆论引导方面转变意识,建立行之有效的舆论引导策略和引导机制。
The campus emergencies has the characteristics of non -predictability, uncertainty, strong diffusion and so on.Un-derthe new media environment , the orientation of public opinion has great influence on the development of the campus emergency . The Colleges should grasp the characteristics of unexpected events , control the public opinion and establish public opinion guidance strategy and guidance mechanism .
出处
《鸡西大学学报（综合版）》
2015年第12期13-15,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
高校突发事件
舆论导向机制
策略
campus emergencies
direction of public opinion mechanism
strategy
