摘要
归纳K-1赛事成功的运营经验,如增加赛事流畅性和观赏性的比赛规则,全球化的赛事定位,运用舞台科技迎合观众和赞助商需求,利用媒体效应和明星进行宣传。提出:通过借鉴国外格斗赛事的成功经验并结合我国现阶段的实际情况,制定符合我国国情的发展规划,以体育赛事市场化为根本,建立准确的格斗赛事定位,修改赛制和规则使赛事符合市场规律;迎合观众口味,采用合理的市场化运营模式将体育项目、舞台表演和商业相结合,促进国内格斗赛事快速发展并实现我国武术事业得到广泛推广的发展战略。
With the analysis of the successful experience of K - 1 operation, such as adding some competition rule to make the match fluent and enjoyable, applying global competition position -fixing device, using stage tech- nology to cater to the audience and the sponsor, taking advantage of the media and super star to propagandize, some advises are proposed： using the foreign successful experience for reference and combining the actual situation, make suitable developing plan and accurate competition position -fixing device; make the competition correspond to the marketing regulation; catering to the audience＇ interest, adopt reasonable marketing promoting mode and combine sport,performing art and business together to promote China＇ s wrestling competition develop fast and pop- ularize our Martial Arts.
出处
《阴山学刊（自然科学版）》
2016年第1期66-68,共3页
Yinshan Academic Journal(Natural Science Edition)
关键词
K-1赛事
格斗
自由搏击
市场化
赛制
K - 1 race
Wrestle
Free wrestle
Mercerization
Regulation
