摘要
以扬州市为例,运用文献研究法、实地调查法等研究方法对扬州市文化旅游资源进行了总结分类,而分析了扬州文化资源的开发现状,提出了转型升级发展的对策,即增加文化旅游资源的体验性开发、开发特色鲜明的文化旅游资源、构建文化旅游资源多元化开发路径、创新文化旅游的营销理念。
With a case study of Yangzhou,this paper summarizes the classifications of cultural tourism by the methods of literature review and field surveys.Then it analyses the development status of Yangzhou cultural resources,and brings forth transformation and upgrading strategies including strengthening experiential tourism,developing distinctive cultural tourism resources,constructing the diversified development path of cultural tourism resources and innovating cultural tourism marketing.
出处
《淮海工学院学报（人文社会科学版）》
2015年第10期94-97,共4页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
基金
江苏省教育厅高校哲学社会科学基金项目(2013SJD630115)
江苏省"十二五"高等学校重点专业群(旅游管理及在线运营服务)建设项目资助(苏教高〔2012〕23号)
关键词
古城
文化旅游
转型升级
扬州市
ancient city
cultural tourism
transformation and upgrading
Yangzhou city
