摘要
随着手机的普及和移动互联网络的发展,越来越多的企业意识到移动互联网络带来的营销契机,随之而来一种新的营销方式应运而生。本文论述了微营销在汽车行业运用的现状,分析了汽车行业开展微营销的优势,最后提出了微营销在汽车营销中应注意的问题。
With the popularity of mobile phones and the development of mobile Internet, more and more enterprises realize the marketing opportunity brought by mobile Internet. So, a new type of marketing arises at the historic moment. This paper discusses the present application situation of micro marketing in the automotive industry, analyzes the advantages of automobile industry tO carry out the micro marketing, put forward the problems should be paid attention to of micro marketing in automobile marketing at the end.
出处
《价值工程》
2015年第36期63-65,共3页
Value Engineering
关键词
汽车
微营销
微平台
automotive
micro marketing
micro platform
