摘要
保险业作为金融体系的重要组成部分,其发展的空间巨大,市场需求量大。但是由于多种原因我国仍有不少消费者对保险持抵触心理。本文主要运用问卷调查的方式在江苏省淮安市调查消费者对保险的认知及态度,分析了消费者抵触保险的原因并根据原因提出相应的对策和建议,以减轻消费者对保险的抵触心理,促进保险业健康发展。
the insurance industry as an important part of the financial system, the development of space ishuge, the market demand is large. But because of various reasons, there are still many consumers in Chinals in-surance policy holders. This paper vestigate the consumer＇s cognition the corresponding countermeasures mote the development of insurance mainly uses the questionnaire survey in Huaian City, Jiangsu province to in- and attitude, and analyzes the reasons of consumer conflict and puts forward and suggestions, in order to reduce consumer＇s psychological conflict and pro- industry.
出处
《江苏商论》
2015年第11期65-67,78,共4页
Jiangsu Commercial Forum
基金
江苏省大学生实践创新项目
关键词
消费者
保险
原因
调研
对策
淮安
consumers
insurance
cause
survey
countermeasure
Huaian
