摘要
本文从商业模式的概念出发,分析了O2O模式的概念、发展现状、优势以及发展中存在的问题.通过对国内O2O模式成功案例的分析,提出了O2O模式在我国相应的发展策略以及未来的发展趋势,以促进O2O模式的健康发展,为实行O2O模式的企业提供借鉴意义.
Starting from the concept of business model, this paper analyzes the concept, current situation of the development of O2O mode,advantages and problems existing in the development of O2O mode. Through the analysis of successful cases of domestic O2Omodel, we put forward the O2O mode‘s corresponding development strategy and the development trend of the future in order topromote the healthy development of the O2O mode for enterprises to provide reference in O2O mode.
