摘要
企业当前的营销环境已经发生了重大的变化,电子商务、网络信息技术的发展已经深刻影响了企业传统的市场营销活动。企业管理者应当紧密结合市场变动,充分利用电子商务和网络信息技术,发挥电子商务的便捷性优势,为日后的市场营销长期发展提供必要的支持和准备,切实推动自身市场营销能力建设,为企业增强经济效益、扩大市场规模提供有效的保障。
The current marketing environment of enterprises has changed significantly, the development of e- commerce, network information technology has profoundly affected the traditional marketing activities of the enterprise. Business managers should be closely integrated with the market changes, make full use of e- commerce and network information technology, to play the advantages of convenience for the future development of the market to provide the necessary support and preparation, and effectively promote the construction of their marketing capabilitiesfor enterprisestoenhanceeconomic efficiency, expand market sizetoprovideeffectiveprotection.
出处
《黑龙江科学》
2015年第10期68-68,共1页
Heilongjiang Science
关键词
电子商务时代
市场营销
新策略
Eraof electronic commerce
Marketing
Newstrategy
