摘要
近年来电子商务市场的迅猛发展对我国经济发展起到了日益重要的作用,然而却鲜有文献研究电子商务市场发展与居民消费之间的关系,更没有文献研究电子商务市场发展的不同阶段对居民消费所产生的不同影响。本文基于搜寻理论的微观基础构建了具有价格粘性的动态一般均衡模型,并基于我国2007-2013年省际面板数据进行了实证研究。本文发现:通过提高消费的边际效用和产品的竞争程度两条机制,电子商务市场的发展促进了消费;电子商务市场的发展初期主要是对传统市场的替代,其成长期才是新市场创造的过程。因此,居民人均消费、总消费与电子商务市场销售规模之间呈现出"U"型关系。
In recent years, the rapid growing e-commerce market plays an increasingly important role to China＇s economic development. However, few literatures have studied the relationship between ecommerce market development and household consumption, let alone the different influence at different stages. Based on the searching theory, we construct a dynamic general equilibrium model with price stickiness and conduct an empirical research based on the provincial panel data from 2007 to 2013 in China. The conclusions are shown as follows： the development of e-commerce market has promoted the consumption by raising the marginal utility of consumption and the degree of competition; the early stage of the development of e-commerce market is the replacement of traditional market, and the growth stage is the process of creating new markets, so there is a U-shaped relationship between the per capita consumption, aggregate consumption and e-commerce market sale.
出处
《财贸经济》
CSSCI
北大核心
2015年第11期131-147,共17页
Finance & Trade Economics
基金
国家社科基金重点项目“我国经济结构调整的路径与梯次研究”(批准号11AZD037)的成果之一
关键词
电子商务市场
居民消费
总消费
搜寻成本
E-commerce Market, Household Consumption, Aggregate Consumption, Search Cost
