摘要
采用问卷调查法,讨论消费者对旅游类APP的使用体验。研究发现,旅游类APP的使用者年轻且接受过良好教育,他们的主要特征是有活力,接触的新事物多且对新鲜事物的接受与传播能力较强。从APP使用情况来看,被访者使用旅游类APP的频率较少;选择使用APP的主要原因为手机安装,便于携带;最常使用的APP功能为门票、住宿预订及线路查询;更偏好于使用预定类APP。通过被访者对APP的使用体验分析,发现其对APP提供信息的真实性、操作界面的易用性以及对隐私的保护程度评价较高。相较于传统旅游网站,APP具有移动便携的优势,但也存在功能受手机屏幕制约的劣势。进一步加大信息量、保证信息真实性、注重界面易用性以及丰富交流平台是对旅游类APP发展的建议。
The study employed a survey questionnaire to collect data about APP users＇ experience. The results indicate APP users are young and educated, the main characteristics of those users is that they are interested in using new things.Information on the use of APPs indicates： 1） Travel APPs are often not used; 2） a travel APP installed on a mobile phone is easy to carry, this is the main reason for using APPs; 3） the main function of travel APPs for users is booking attraction entrance tickets, arranging accommodation, and tour route inquires; 4） users like to use travel reservation APPs. The users of travel APPs like authenticity of information provided, operation convenience and privacy and security. Compared with the traditional travel website, the advantages of APP are that it is mobile and portable, the weaknesses is the functional limitations of the mobile phone screen. APP development suggestions are： increase the amount of travel information; guarantee authenticity of information; emphasis operability and consumability; and provide a rich communication platform.
出处
《四川文理学院学报》
2015年第6期99-103,共5页
Sichuan University of Arts and Science Journal
基金
重庆师范大学青年基金项目(12XWQ06)
