摘要
在消费与视觉文化语境下,女性形象被商业文化与大众传媒作为一种有效资源进行建构与呈现,流变成一种可被消费的"漂浮不定的能指"符号与视觉快餐,其中不乏刻板、扭曲、亵渎、异化甚至歧视,阻碍着女性的全面解放、发展与进步。当消费成为价值体系和社会规训手段后,视觉图像中的女性形象不可避免地沦为一种看与消费的对象。视觉图像中的女性形象建构与呈现、消费与被消费的背后,折射着传统思想、社会观念和文化意味。而来自多方面的反思与批评,则倒逼人们思考如何在视觉图像中建构与呈现真正意义上的女性形象。
In the context of consumption and visual culture, female image has been constructed and presented by the commercial culture and mass media as an effective resource, and has been popularized as visual ＂fast food＂ and erratic signifier that can be con- sumed. Because of these, the liberation, development and progress of females are hindered by stereotypes, distortion and even discrim- ination. Therefore inevitably, females in the visual images have been degraded as consumption orientation, when the consumption be- comes the core of value system and the rule of social regulation. Behind the construction and presentation, consumption and by-con- sumption of female images in the visual images, it reflects the traditional ideas, social thoughts and euhural meanings. From various aspects of reflection and criticism, we are forced to think over how to construct and present a real female image inthe visual images.
出处
《中国文学研究》
CSSCI
北大核心
2015年第4期22-25,共4页
Research of Chinese Literature
基金
湖南省教育厅科学研究一般项目"当代视觉文化中女性形象的建构与反思"(14C0666)的阶段性成果之一
关键词
女性形象
视觉图像
消费文化
female image
visual images
consumption culture
