摘要
近年来,以动漫等为代表的"萌"宣传已经成为中国官方开展政治传播的重要方式。本研究以"群众路线"系列动漫为个案,探讨其在政治内容表达、形象塑造和语言运用方面展示出的"萌"特色,以及"萌"宣传的社会影响力。"萌"宣传的成功对当前的政治传播具有启发性,也提醒我们在年轻的网民中进行传播,一定要有"萌"思维。
In recent years,the government has often taken the advantage of animation to carry out its propagan-da. This study uses the Mass Line series of animation as an example to explore its Moe（ a Chinese character with the meaning of budding,now indicting a person＇s inner consciousness and outside confusion）characteristics in political contents,image-building and language using,as well as its social influence in propaganda. The success of Moe propaganda has an inspiration to the current political communication.
出处
《绵阳师范学院学报》
2015年第10期136-141,共6页
Journal of Mianyang Teachers＇ College
基金
教育部规划基金项目"父母监护与城市中
小学生网络媒介使用"(12YJA860016)的阶段性成果
