摘要
选秀节目是近年来活跃在电视屏幕上并大受欢迎的节目类型,它历经十年依然保持热度与活力的关键,除了节目策划与运营,还离不开营销传播的成功。此外,随着新媒体技术的发展,大众传播环境发生了深刻的变革,以电视为代表的传统媒介在受到了巨大的冲击的同时,也面临着前所未有的机遇。一些选秀节目抓住这一机遇进行传播模式的转型与创新,取得了更加良好的传播效果。
Reality Show is a form of television programme popular in the recent decade. The key to its success,other than excellent planning and operation,is an efficient mode of communication. However,with the emergence of new media tech-nology,revolutions take place in the mass communication environment,and impact television and other traditional media hugely. Opportunities also emerge alongside the impacts,and are seized by some of the reality shows to obtain better com-munication effects.
出处
《南昌师范学院学报》
2015年第5期114-117,共4页
Journal of Nanchang Normal University
基金
南昌大学社会科学研究基金项目"中国近年来几档走红选秀节目的传播效果研究"
编号:12XYW01
关键词
选秀节目
新媒体
多屏共享
社交媒体
个人移动媒体
reality show
new media
multi screen interaction
social media
personal mobile media
