摘要
根据技术接受模型(TAM)理论,构建移动图书馆感知服务质量和用户再使用意向的概念模型。着重分析影响移动图书馆感知服务质量的前置因素,并讨论用户对移动图书馆的感知服务质量和使用态度对其再次使用移动图书馆这一行为意向的影响作用。实证研究发现,感知有用性、感知易用性和使用态度是影响移动图书馆感知服务质量的重要因素。感知服务质量和使用态度显著影响用户再使用意向。
Based on the theory of technology acceptance model,this paper builds a conceptual model of perceived service quality and user reuse intension in mobile library. The paper mainly analyzes the antecedents for influencing the perceived service quality in mobile library,and discusses the impacts of users perceived service quality and attitude towards using in mobile library on the behavior intension for reusing mobile library. The empirical study finds that perceived usefulness,perceived ease of use and attitude towards using are the important influencing factors for perceived service quality in mobile library. Both of perceived service quality and attitude towards using have significant impact on users reusing intension.
出处
《情报理论与实践》
CSSCI
北大核心
2015年第10期104-109,共6页
Information Studies:Theory & Application
基金
国家社会科学基金项目"移动图书馆服务质量影响因素与提升策略研究"的成果
项目编号:13BTQ029
关键词
移动图书馆
感知服务质量
技术接受模型
mobile library
perceived service quality
technology acceptance model
