摘要
通过对中小旅行社入境旅游与出境旅游网络营销的相同处和不同处进行对比分析,把他们常用的营销方法通过举例表现出来,叙述了网络营销对出境旅游和入境旅游的意义,对旅游营销有积极作用。
This paper compared the differences on network marketing of inbound tourism and outbound tourism between small and medium travel agencies,it displayed the common marketing methods with examples,described the significance of network marketing to outbound and inbound tourism,which would be of positive effect to tourism marketing .
出处
《时代农机》
2015年第3期79-79,81,共2页
Times Agricultural Machinery
关键词
中小旅行社
出境旅游
入境旅游
网络营销
small and medium travel agencies
outbound tourism
inbound tourism
network marketing
