摘要
随着社会进步和科学技术的发展,移动媒体社交平台为高校大学生思想政治工作提供了一个崭新的引导途径。但鉴于其信息多元化、交流门槛低、言论自由化、传播高效化等特点,使得高校大学生思想政治工作面临新机遇之时,也产生了新的挑战。因此,在高校大学生思想政治教育工作中,应通过多种途径强化正面信息、遴选意见领袖—利用群体效应、培养技术队伍变被动为主动,才能充分利用移动媒体高效地开展思想政治教育工作。
Following the social progress and science and technology development, social platform of mobile media offers a brand neo guidance of ideological and political work for college students. However, due to media diversity, low threshold of communication, freedom of speech and high efficiency of spread, it makes not only opportunities but also challenges for the work. Therefore, in order to develop the ideological and political education. University and college should adopt many way to strength positive information, select opinion leader to use group effect and cultivate technology group from negative to positive.
出处
《天津商务职业学院学报》
2015年第4期79-81,共3页
Journal of Tianjin College of Commerce
关键词
移动媒体
思政教育
透视
途径
mobile media
ideological and political education
perspective
way
