摘要
以创刊于1932年的天津《体育周报》刊登的所有商业广告为研究对象,通过资料分析、数理统计、逻辑推理等研究方法,并利用广告学和社会学等知识对其进行审视和解读,探究20世纪30年代天津的市民生活和社会变迁,从而为民国时期体育史及市民社会研究提供独特的视角.
All commercial advertisements published in Sports Weekly which was founded in 1932 in Tianjin were taken as the object of the research. They were reviewed and interpreted according to some research methods such as data analysis, mathematical statistics and logical reasoning, as well as some knowledge about advertising and sociology. The purpose was to discuss the lives and social changes of Tianjin citizens in 1930s, furthermore, providing a unique perspective to the history of the republic of sports and social research public.
出处
《韶关学院学报》
2015年第8期63-67,共5页
Journal of Shaoguan University
基金
2014年度教育部人文社会科学研究一般项目(14YJA890012)
关键词
民国时期
天津
《体育周报》
广告
period of Republic of China
Tianjin
Sports Weekly
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