摘要
社交媒体的快速发展使得人们越来越关注有影响力的用户的行为及其对他人的影响作用。有一些研究也致力于解决社交媒体用户社会影响力的度量问题。但是选取的度量标准一般都涉及微博数、粉丝数等全局性指标,而没有考虑到用户在不同的领域范围内所具有的影响力大小是不同的,所以对用户影响力的度量比较笼统、不具体。以嘀咕网在线用户数据为对象,对用户发布的信息内容进行领域分类,并提出领域影响力的概念及度量方法。经过验证,该方法可以很好地度量用户在不同领域的影响力。研究发现粉丝数等这类度量维度与用户领域影响力不成正相关的关系。
Social media develops rapidly, which makes people pay more attention to the behaviors of influential social media users and the effects to others. Some studies dealt with the measurement of social influence of social media users. However, they usually chose global metrics, such as number of posts and number of fans, rather than other metrics that might consider varied social influences within different fields. So the measurement metrics are general and unspecific. This research chose online data of Digu users as object to study the classifications of users＇ posts, and proposed the con- cept of field influence and the measurement method. At last, the method was verified by a sample study. The results show that it can be well used to measure users＇ social influence within different fields. It was also found that the meas- urement metrics such as the number of fans have no positive correlation with user field influence.
出处
《计算机科学》
CSCD
北大核心
2015年第9期66-69,共4页
Computer Science
基金
中央高校基本科研业务费专项资金(3132013041)资助
关键词
社交媒体
嘀咕网
领域分类
领域影响力
Social media, Digu website, Field classification, Field influence
