摘要
唐纳德·诺曼在《情感化设计》一书中将情感化设计分为本能的、行为的、反思的三种层面的设计。文章从情感化设计的角度出发,针对具体的服装设计领域,介绍了情感化设计的概念和内涵,以反思层面的情感化设计要素为研究重点,并结合实例对反思层面服装情感化设计的设计方法进行阐述,分析了反思层面的情感化设计在服装设计中的作用,为当前的服装设计提供新的思路。
In the book ＂Emotional Design＂, Donald Norman classified three aspects of design： visceral, behavioral and reflexive. From the perspective of emotional fashion applied in fashion design, this paper gives an introduction to emotional fashion design. With an eye to the key elements of emotional fashion at the reflective level, we expatiate on the methodology of emotional fashion design at the reflective level by using some specific examples, and discuss its significance, which anchored our hope to furthering the theory of design for current fashion design.
关键词
情感化设计
服装设计
反思层面
消费心理
emotional design
fashion design
reflective level
consumer psychology
