摘要
高校文化建设中的视觉识别系统是学校内在文化的外化视觉表现,两者互为表里,相辅相成。如何深化和丰富学校的视觉识别系统,使其不断反映变化和发展的高校文化,是高校文化建设需要持续研究的课题。文章通过对国内外高校标志及视觉识别系统的分析,提出对于高校文化的深度解读和对文化内涵的可视化创新,创建在同一框架下的多形态视觉识别系统,是高校文化建设的可行性道路之一。
visual Identity System（v IS） in colleges and universities culture construction is the external visual representation of the internal culture of the school. Both are mutually dependent and complementary to each other. The research project, which is in need of further study in campus culture construction, is how to deepen and enrich the visual identity system of the school in order to constantly reflect the changes and development of the colleges and universities culture. Based on the analysis of university logo and v IS both at home and abroad, this paper put forward the depth of interpretation and visual innovation of cultural connotations in colleges and universities culture; meanwhile, established the multi-v IS in the same framework, which are the feasibilities in colleges and universities culture construction.
基金
中华女子学院校级科研课题-教师学术能力提升课题研究项目(JS2013-02015)
关键词
高校文化建设
多形态视觉识别系统
可持续发展的文化品牌
colleges and universities culture construction
multi-VIS
the cultural brand of sustainable development
