摘要
在若干具有重要性和典型性的国际社交媒体中采集、过滤、选取具有高传播热度的帖子进行内容挖掘和定量分析,考察国际社交媒体热点传播内容中的中国文化形象呈现特征和差异。中国文化的国际社交媒体传播在文化形象构成、文化内容视野、国际文化关系等方面具有"传统化形象""日常化元素""交互性语境"等丰富的呈现特质,不同的社交媒体热点内容也有其不同的侧重。我国需从日常挖掘、地方塑造、立体建构等多层面,加强和改进新语境下的中国文化对外传播。
By sampling important and typical international social media,posts with high communication attention in every kind of sampled social media are filtered and collected to do content mining and statistical analysis,and the features and differences of Chinese cultural image in hot events of international social media are surveyed.The spread of Chinese culture in international social media has rich features such as traditional image in terms of construction of cultural image,everyday elements in view of cultural content and interactive context about international cultural relation. Furthermore,different social media hot events also have their different emphases. Requirements are proposed in the aspects of strengthening and improving international communication of Chinese culture,strengthening the multi-dimensional construction,daily mining and local construction in international social media.
出处
《北京邮电大学学报（社会科学版）》
CSSCI
2015年第4期1-9,共9页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
上海市促进文化创意产业发展财政扶持资金项目(2014020072)
同济大学人文社会科学青年基金项目(中国城市国际社交媒体传播效果优化研究)
北京市哲学社会科学规划项目(13ZHC023)
关键词
社交媒体
国际传播
中国文化形象
文化走出去
social media
international communication
Chinese cultural image
cultural strategy of ＂going out＂
