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全媒体时代文艺传播的功能与责任 被引量:10

The Function and Responsibility of Literary and Artistic Communication in the Era of Omnimedia
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摘要 文艺传播的功能和责任,是人们对于文艺存在合理性的当然诉求。它随着时势的推移而不断地进行调适和校正,但始终不会脱离文艺传播"为什么人"和"如何为"这些核心问题。"为什么人"和"如何为"决定着文艺传播的价值导向和思想理念。在全媒体时代,文艺传播在分享传播方式多样化、市场化红利的同时,其各个环节所承担的社会责任亦遭到了不同程度的削弱。由此,重建全媒体时代文艺传播的功能与责任,需从文艺传播的三大环节入手,即文艺创作、文艺传递和文艺接受。就今天的文艺传播而言,真正妨害传播自由的不是社会责任与担当意识,而是消费主义思潮影响下产生的拜金主义、享乐主义; The function and responsibility of literary and artistic communication is people's automatic appeal with regard to the rightful existence of literary and art.Although they experience adjustment and correction continuously with the flow of time,they never get away from the core questions like 'Whom to serve' and 'How to serve.' The two questions determine the value orientation and thinking of literary and artistic communication.In the era of omnimedia,when literary and artistic communication is enjoying the benefits of a diversified and marketized mode of transmission,the social responsibilities carried by its various links have also been weakened to different degrees.Therefore,a reconstruction of the function and responsibility of literary and artistic communication needs to start with the three main parts of literary and artistic communication,i.e.,literary and artistic creation,transmission and acceptance.It is not the current social responsibility or the awareness of being responsible that affect communication freedom,but mammonism and hedonism that originate from the trend of consumerism.The adherence to people-oriented communication and its social responsibility are the best presentation of professional morality and ethics.
作者 党圣元
出处 《中国文学批评》 2015年第1期79-88,共10页 Chinese Journal of Literary Criticism
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