摘要
采用文献资料和逻辑分析等方法,从社会学、传播学的角度,对"体育博客"的概念、传播现状、传播特征、传播过程中遭遇的问题进行了梳理和分析。研究认为,"体育博客"作为体育与传播媒介的一股不容忽视的势力,自"博客元年"以来,呈现出非线性互动传播、低门槛性、自由开放性、周期性等特征,大众文化时代,我国体育"博客"随着较高点击率的获得、作者知名度的大大提升、"草根博客"的介入,其形象力与时俱增,并与传统的体育媒体形成了竞争、共生的辩证关系;同时,我国"体育博客"也存在着传播内容低俗化、过分的商业炒作致使缺乏实质性内容、网络侵权、社会责任感缺失等诸多亟待解决的问题。本研究试图追踪中国"体育博客"研究的学术轨迹,为进一步解决如今"体育博客"中的诸多弊端,增强它的传播力和影响力寻找适宜的对策。
With methods of literature and logical analysis and from the perspective of sociology and communication,the paper sorts out and analyzes the concept of ‘sports blog’,current situation of its spread, spread characteristics,problems occurring in spreading.Studies suggest that,as a force that cannot be ignored for sports and communication media,sports blog,since ‘the first year of blog’,has demonstrated characteristics such as nonlinear interactive communication;low threshold of entry;being free and open;periodicity.In the times of popular culture,with high click rate of sports blogs,increasing fame of authors and involvement of ‘grass -roots blogs’,sports blogs’image strength increases and keeps up with the times.Also,sports blog forms a dialectical relationship featuring competition and symbiosis with traditional sports media.At the same time,many problems in sports blogs spread like vulgarization of communication content;excessive commercial speculation had led to a lack of substantial content;internet infringement;absence of social responsibility are to be solved.This study attempts to track the academic map of China＇s sports blog researches to find suitable countermeasures for solving existing problems in sports blog and enhance its spread and influence.
出处
《体育科技文献通报》
2015年第10期117-119,128,共4页
Bulletin of Sport Science & Technology
关键词
中国
体育博客
传播现状
问题
China
sports blog
current situation of spread
problem
