摘要
随着互联网金融的迅猛发展,它正不断冲击着传统银行的运作模式。直销银行作为一种全新服务模式已成为传统银行业布局"互联网金融"的新战略。文章从市场定位、经营策略、产品服务等多个方面对直销银行独特的服务进行深入讨论,并结合我国直销银行的发展现状,提出促进我国直销银行长久健康发展的路径选择。
With the rapid development of internet banking, the operational pattern of traditional bank has been influenced greatly.As a new service pattem, direct bank has become a new choice to layout ＂Intemet banking＂.Here we will discuss the distinctive pattern of direct bank deeply from market location, management tactic and product design.According the present situation, we will give our advice of how to encourage the development of direct bank permanently and healthily.
出处
《企业技术开发》
2015年第7期24-27,共4页
Technological Development of Enterprise
