摘要
采用网络问卷调查的方式,筛选出微信代购商更关注的经济效益评价指标和代购商品,确定DEA模型的输入指标、输出指标和决策单元。利用DEA方法实现对微信代购商的经济效益规模有效性分析,对DEA规模有效的三个微信代购商,利用TOPSIS方法进行二次相对绩效评价,并排序,最终选择出经济规模效益最优的微信代购商。DEA和TOPSIS两种方法的有效结合,实现了对微信代购商绩效的评价。
Using to the network questionnaire investigation of WeChat purchasing providers, the indexes of economic performance evaluation and purchasing goods which WeChat purchasing Suppliers are more concerned are selected, and the input and output indexes and decision-making unit of DEA are determined. Using DEA method, the analysis of economic effectiveness is achieved, and the second performance evaluation of three WeChat purchasing suppliers are implemented and sorted by using TOPSIS method, and finally, the best WeChat purchasing provider is selected, and the performance evaluation of WeChat purchasing providers are realized by combining with DEA and TOPSIS methods.
出处
《科技和产业》
2015年第8期106-109,共4页
Science Technology and Industry
基金
2014年沈阳师范大学教改专题项目(序号40)
沈阳师范大学大学生创新创业训练项目(20141016616002)
关键词
DEA
TOPSIS法
微信代购商
绩效评价
data envelopment analysis
TOPSIS method
WeChat purchasing providers
performance evaluation
