摘要
随着互联网功能日益多样化,以网络为平台的电子商务取得了蓬勃发展,网上购书的模式也得到越来越多人的认可,这对线下的实体书店造成了不小的冲击。然而,实体书店作为一个城市的文化地标,其存在的价值是不容忽视的。从顾客到店率、忠诚度及满意度等方面,对我国实体书店的现状进行了问卷调查,通过对实体书店经营状况的个案研究,揭示了国内实体书店普遍存在的问题,探讨了实体书店的转型方向。
Thanks to the multifunctional Internet, e-commerce has achieved vigorous development taking the network as a platform, the pattern of online bookstore has also been recognized by more and more people, which has caused big impact on the offline entity bookstore. However, the entity bookstore can never be ignored since it acts as the cultural landmark of a city. This paper carries out a questionnaire survey on the present situation of entity bookstores in China from the aspects of customers＇ store entering rate, loyalty and satisfaction, and through the case study on entity bookstores＇ operation status, reveals the problems commonly existing in the entity bookstores in China, and probes into the transformation direction of the entity bookstores.
出处
《科技情报开发与经济》
2015年第13期147-151,共5页
Sci-Tech Information Development & Economy
关键词
实体书店
现状分析
转型发展
entity bookstore
current status analysis
transformation development
