摘要
要实现文化与旅游的深度融合,就要找准文化与旅游的融合点,开发旅游者可参与的互动型、体验型旅游产品,使游客获得开阔眼界、增长知识、增加文化精神等各种体验。青岛CHINA公社文化艺术酒店通过文化为魂、旅游为径、健康为体,建构自身可持续发展的路径;但目前面临个体力量微薄、市场对其认知滞后、资金缺乏等困难。建议青岛市应从树立标杆、培养人才、政策扶持、资金支持等方面培育文化旅游企业。
In order to realize the deep integration of culture and tourism,the integration point of culture and tourism should be found.The interactive and experience-based tourism products that tourists can participate should be developed to broaden their vision,develop their knowledge and increase their cultural spirit.CHINA Commune Culture and Art Hotel of Qingdao takes culture as the soul,takes tourism as the path and takes health as the subject to build its own sustainable development ways.However,it is facing the difficulties including weak individual strength,hysteretic marketing cognition and deficient fund.This paper suggests cultivating cultural tourism enterprises in term of model setup,talents training,policy support and fund support.
出处
《青岛职业技术学院学报》
2015年第4期5-9,共5页
Journal of Qingdao Technical College
