摘要
在当前我国网络销售模式日趋普遍的情况下,为了使家具这一传统行业搭上网络销售的快车,对家具的传统销售模式与网络销售模式进行了比较分析,对家具根据需要的程度进行了分类,并对家具设计中的档次定位、风格设计、功能设计、尺度设计、结构设计、色彩设计、材质设计进行了研究,提出应用于网络销售模式下的家具设计理念,即模块化设计理念、DIY设计理念、趣味化设计理念和时尚化设计理念。
Network sales model tend to be more and more popular setween, the traditional furniture industry also attempts to undertake network marketing. This paper makes a comparison about the traditional sales model and the online sales model of the furniture. The furniture are classified according to the market demand, and the furni- ture design, such as the orientation, style, function, dimension, structure, color and material selection is ana- lyzed. The new furniture design conception sadapted to the network marketing mode are put forward, such as the modular design conception, DIY design idea, fashionable and interesting design concepts, which can be served as a reference.
出处
《兰州工业学院学报》
2015年第4期90-92,共3页
Journal of Lanzhou Institute of Technology
关键词
网络销售模式
家具
设计
the network marketing mode
furniture
design
