摘要
采用语意微分法确定影响大学生择业的主要因素,再运用联合分析法对大学生择业因素的选择进行相关研究。研究表明:大学生择业最重视的是发展机会,即深造机会,而工作地点和企业效益却非首先考虑的因素。
This paper first used the semantic differential method to determine the major factors affecting undergraduates＇ career choice and then applied a conjoint analysis to study these career choice factors. The research shows that development opportunity, namely opportunity to develop personal abilities, is the most important factor in students＇ career choice while job location and company performance are not the first con- siderations.
出处
《常州工学院学报》
2015年第3期66-70,共5页
Journal of Changzhou Institute of Technology
基金
江苏省高等学校大学生创新创业训练计划项目(201411055045X)
常州工学院大学生实践创新创业训练计划项目(A-4004-13-049)
常州工学院大学生实践创新创业训练计划项目(J140065)
关键词
语义微分法
联合分析
正交设计
大学生择业
择业偏好
semantic differential method
conjoint analysis
orthogonal experimental design
undergradu- ate students＇ career choice
career choice preference
