摘要
电视民生新闻节目经过十多年的发展,同质化竞争越来越激烈。主持人作为节目的重要元素,是形成差异化竞争优势、确保稳定收视的主要方式。主持人应从角色定位、叙事方式、职业素养、个人品牌化发展四个方面把握好自身的定位,提高民生新闻节目的魅力和受众黏度。
After more than ten years of development of TV program of People's Livelihood,the competition of homogenization is more and more fierce.As an important element of the program,the host is the principal means of forming a differential competitive advantages and ensuring the stability of audience.The host should have his own orientation from the four aspects of role orientation,narrative manner,professional quality and development of personal brand to improve the appealing of the program and the stickiness of the audience.
出处
《衡阳师范学院学报》
2015年第4期135-137,共3页
Journal of Hengyang Normal University
关键词
民生新闻
主持人
定位
people's livelihood program
host
orientation