摘要
近年来,低碳经济受到公众和政府的关注度越来越高。在此背景下,低碳消费意识已成为影响零售商定价的关键因素。文章在一般需求函数中添加代表单位产品碳排放的内生变量,得到新的需求函数。然后,建立零售商分散决策和集中决策定价模型,并得出这两种模型下零售商的最优零售价格。最后,通过算例分析了分散决策和集中决策时碳敏感系数对零售商零售价格的影响。
At presenti low carbon economy has caught the attention of public and government. Under such eircumstance,awareness of low carbon has become the key factors in effecting retailers pricing. Firstly, the paper adds endogenous variable on behalf of emissions of per unit of produetto the general demand functionto get a new demand function. Secondly, the paper builds two pricing model of retailers decentralized and centralized decision model, and obtainretailer＇s best retail price. Finally, through the example, the paper makes a analysis of the effect of carbon-sensitivity coefficient on theretailer＇s retail price in two decision models.
出处
《物流科技》
2015年第8期77-80,94,共5页
Logistics Sci-Tech
基金
重庆市社会科学规划青年项目
项目编号:2014QNGL45
关键词
碳敏感系数
单位产品碳排放
渠道
碳排放
carbon-sensitiVity coeffiCient
emissions
per unit of product
channel
carbon footprint
