摘要
无线网络和移动上网终端的快速发展带动微博、微信为代表的新媒体的发展,政府也在新媒体发展的信息大潮中逐渐重视"双微"在舆情事件中的影响。分析政务"双微"在加强政民沟通、政府形象宣传、群众监督、舆情突发事件应对、服务民众、打击犯罪方面的作用,进而完成网络舆情管控巨大力量的汇集,同时针对于当前政务"双微"存在的主要问题提出改进方法。
Wireless networks and mobile Internet terminal rapid development led to the development of new media, represented by micro-blog and WeChat, the government is also gradually pay attention to the big tide of the development of new media information, the influence of ＂ double micro＂ in public opinion. Analyses the government ＂double micro＂ affairs in strengthening the role of communication and public, government propaganda, supervision by the masses, public opinion emergency response, public service, fighting crime, and complete the collection of network public opinion management power, while for main problems of the current government affairs ＂double micro＂, pro- poses some improvement methods.
出处
《现代计算机》
2015年第11期28-31,共4页
Modern Computer
关键词
微博
微信
网络舆情导控
Microblog
WeChat
Network Public Opinion Guidance and Control
