摘要
目的:了解皖南区域中医药健康旅游发展现状,推进中医药文化传承与中医药健康服务业进一步发展,并为中医药卫生体制深化改革与旅游产业转型升级提供依据。方法:对皖南六市的卫生旅游行政部门、相关旅游风景区、中医药文化基地、相关专家以及旅游消费者进行走访与问卷调查。结果:皖南区域中药资源丰富,形成了一定的中药现代化生产基础;新安医学为中医药健康旅游提供了厚实的文化和历史基础;中医药健康旅游在整个旅游产业中优势不凸显;中医药健康旅游消费市场前景良好,需求度较高,但缺少开发与引导机制。结论:皖南区域中医药健康旅游基础厚实,可行性强,前景广阔,但现阶段发展状况欠佳,没有形成成熟的中医药健康旅游产业链。可从相关政策、研究与保护、整合资源、注重人才培养等方面促进皖南区域中医药健康旅游事业的发展。
Objective：To get to know of the developing status of Traditional Chinese Medicine（TCM） health tourtism in Wannan area, advance the inheritance of TCM culture and the development of TCM health service,provide basics for the reform of TCM and upgrade of tourism industry. Methods ： Through interviews and questionnaire survey among the administrative department of health tourism in the 6 cities of Wannan area,related tourist attraction,experts in the TCM culture areas and tourist consumers. Results： Wannan area is rich in TCM resources and it has already formed into certain modern production basics of TCM. Xinan Medicine pro- vides rich cultural and historical basics for the TCM health tourism ~ The advantage of TCM health tourism is not so much in the whole tourist industry. The market of TCM health tourism is good and it has high demand, but it is lack of exploration and guidance. Conclusion：The Wannan area has a rich TCM health tourism basic which can be operated easily and has a good future. However, the recent development is not so good, and it didn＇t form into a mature industrial chain of TCM health tourism. As far as we concerned,we can accelerate the development of TCM health tourism in Wannan area through aspects as follows： related policies, research and protection,integration of resources, and pay attention to personnel training.
出处
《亚太传统医药》
2015年第13期1-4,共4页
Asia-Pacific Traditional Medicine
基金
安徽省高等教育振兴计划(2014FDYMSGZS010)
2015年安徽中医药大学研究生科技创新基金项目
关键词
皖南区域
中医药健康旅游
现状
调查
Wannan Area
Traditional Chinese Medicine Health Tourism
Status
Research
