摘要
岷江上游历史文化资源非常富集,其代表性历史文化资源要而言之有五:大禹文化、蜀源文化、江源文化、羌族文化以及其他文化。但由于多方面原因,这一地区文化旅游发展相对滞后,尚未形成有影响的文化旅游品牌。应该充分整合资源,加快岷江上游文化旅游发展,尽快形成有世界影响的文化旅游品牌。基本思路是:尽早拟定区域文化旅游发展规划;抓好基础研究;加快基础设施建设,不断完善文化旅游服务环境;精心设计特色文化旅游带,尽快形成有世界影响的文化旅游品牌;丰富文化旅游内涵和形式,多渠道拓展岷江上游文化旅游空间;分层培育文化旅游消费市场和群体,夯实岷江上游文化旅游社会基础;集中组织和营销;打造大型岷江上游文化旅游集团。
Abundant of historical and cultural resources cluster in the upper reaches of Mingjiang River,represented by Dayu culture,Shuyuan culture,Jiangyuan culture,Qiang ethnic culture and others. As a result of multiple factors,its cultural tourism has been developing relatively slowly and influential cultural tour band hasn＇t been established yet. In order to fully integrate resources,accelerate the cultural tourism development in upper reaches of Mingjiang River and establish an international influential tourism brand as soon as possible,it should follow that： Establish the plan for regional tour development; focus on fundamental research; speed up the infrastructure construction and complete service environment of cultural tourism; design distinctive cultural tourism zones and build an international influential tourism brand; enrich the contains and the forms of cultural tourism and expand its tour zones in upper reaches of Mingjiang River; hierarchically develop cultural tour consumer markets and groups,and lay social foundation for the cultural tourism in upper reaches of Mingjiang River; integrate the organization and marketing and to create tourism group of upper reaches of Mingjiang River.
出处
《西华大学学报（哲学社会科学版）》
2015年第4期56-61,80,共7页
Journal of Xihua University(Philosophy & Social Sciences)
关键词
岷江上游
历史文化遗产
文化旅游
品牌塑造
世界影响
upper reaches of Mingjiang River
historical and cultural heritage
cultural tourism
brand building
international inferential
