摘要
针对我国酒店客房价格研究中存在的数据获取周期长、时效性差以及酒店客房特征不完善等问题,利用中国旅游元搜索引擎网站数据,以北京中央商务区星级酒店为研究对象,通过Hedonic价格模型分析星级酒店客房价格的影响因素、影响方式和影响程度。结果表明:酒店星级、客房面积、客房设施、早餐对各类价格都具有显著影响;商圈除了对春节价格影响不显著外,对其他类型价格都具有显著影响;餐饮服务对于平日和节假日价格具有不同的影响;上网收费与否对各类价格不具有显著影响;酒店总体评分只对平日价格具有显著影响。研究结论可为酒店管理人员制定酒店客房价格提供参考。
Using the hedonic pricing model, this paper estimates different hotel characteristics which can possibly affect the hotel room rate. We uniquely collect data of hotels above star 3 in the Beijing Central Business District （CBD） area from the Chinese most popular meta-booking engine including their detailed customer review ratings. In this estimation, hotel star, room size, room facility and free breakfast offering all significantly impact room rates both on holidays and workdays; the impact of the district which hotels in only can be found on Spring Festival room rate; customer review ratings on F＆B quality affect room rates differently on holidays and workdays; free Internet access has no significant influence on room rates; customer review ratings on hotel overall quality only impact workday room rate.
出处
《天津大学学报（社会科学版）》
CSSCI
2015年第4期301-305,共5页
Journal of Tianjin University：Social Sciences
基金
国家软科学研究计划基金资助项目(2013GXS4B066)
天津市哲学社会科学研究规划基金资助项目(TJGL 12-061)
