摘要
马航MH370的"终结"令马航同公众的关系更加白热化。为修复同社会公众的关系,马航组织MH370"终结"的公关话语。文章从语域理论的语场、语旨、语式三大要素出发,结合系统功能语法的概念功能、人际功能、语篇功能,分析了语域三要素在马航公关话语词汇语法上的体现,并阐释了其对应的语用意义。
The news, Flight MH370 " ends" in the southern Indian Ocean, worsened the public relation to the lowest point. In order to fix the relationship, the public discourse of the ending of MH 370 is analyzed in this paper. Based on the three elements (field,tenor, style) of register theory, the public relation discourse is analyzed with the functional systemic ideas of language function (ideological function,interpersonal function,and textual function) to explain the corresponding pragmatic meaning.
出处
《哈尔滨学院学报》
2015年第5期116-118,共3页
Journal of Harbin University
关键词
语域理论
话语分析
系统功能语法
语用意义
register theory
diseourse analysis
functional systemic grammar
pragmatic meaning