期刊文献+

生物医药企业新药研发市场导向与绩效的关系研究

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摘要 目的探讨生物医药企业新药研发市场导向与绩效的关系,为企业完善新药研发管理、提升研发效率提供参考。方法以现有量表为基础,建立研究模型,通过问卷调查收集数据,进行统计和分析。结果与结论新药研发市场导向可以显著提升绩效,影响作用从大到小依次为部门协调、顾客导向、竞争导向,我国生物医药企业最重视顾客导向。
作者 孟光兴
出处 《中国药业》 CAS 2015年第12期15-17,共3页 China Pharmaceuticals
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参考文献14

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共引文献14

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