摘要
建立标准联盟是企业参与标准竞争的重要战略手段。本文以"开放手机联盟"为研究对象,通过事件研究法和多元回归法研究手机操作系统主导企业谷歌公司2010—2012年安卓(Android)系统重大技术升级对联盟成员企业产生的异质性影响,重点从成员企业角度探讨成员企业研发投入强度和技术距离在此过程中的作用。研究表明,联盟内不同类型的企业在主导企业对技术标准进行创新的过程中受到不一致的影响,成员企业研发投入强度与超常收益之间存在显著负向关系;技术距离以U型方式调节投入强度对超常收益的负向影响强度。
Establishing standards alliance is an important strategy for the enterprises to participate standards competition.The sample of this paper consists of panel data for the member companies of “open handset alliance”（OHA） from 2010 to 2012.Using event study and MLR,the paper observes the heterogeneous influence of Android system’s major updates launched by the dominant company of OHA—Google inc.—during these three years on other members,and especially explores the function of both R＆D intensity and technological distances between the members and the dominant companies in the process.The results show that the respective R＆D intensity has a negative effect on abnormal return. Moreover,technological distance moderates the effect of the R＆D intensity on abnormal return in a U-curvilinear way.
出处
《经济与管理研究》
CSSCI
北大核心
2015年第7期127-136,共10页
Research on Economics and Management
基金
教育部创新团队"产业组织与企业成长"(IRT13029)
国家社会科学基金重大项目"构建现代产业发展新体系研究"(13&ZD019)
关键词
标准联盟
研发投入强度
技术距离
超常收益
standard alliance
R＆D intensity
technological distance
abnormal return
