摘要
近年来,电子商务发展速度较快,电子商务进农村也成为政府、企业和社会关注焦点。本文从电子商务进农村的基础设施、市场容量、市场主体、扶持政策等方面梳理农村电子商务的发展现状。农村电子商务销售额到2017年将突破2 000亿元,2020年达到5 000亿元,届时农村网络零售额将占10%。电子商务进农村的基础设施具有一定基础,质量仍有待提升。电子商务进农村政策密集,需要制定专门政策。电子商务进农村一定程度上解决了农村原子化经营与现代市场体系对接问题,也面临知识约束、物流配送、市场秩序等方面问题。因此,政府需要强化农村基础设施建设,强化标准化规范化建设和监督,引导农村零售新业态。
In recent years, the development speed of e-commerce is rapid, and the e-commerce inrural areas has become the focus of the government, enterprises and social concern. In this paper, wedescribed the present situation of e-commerce from the aspects of infrastructure, market capacity, marketmain body, policy support and so on. We estimated that rural e-commerce sales in 2017 would exceed 2 000 billion Yuan, in 2020 might reach 5 000 billion Yuan, then the e-commerce amount would be accounted forabout 10% of the retail in rural areas. E-commerce infrastructure in rural areas had a certain foundation; thequality still needed to be improved. All kinds of market subjects had to enter the rural market, which wasmore important to integrate and improve the development. The rural electronic commerce policy wasintensive, but it needed to establish specific policies. The rural electronic commerce solved the dockingproblem of atomic operation in rural areas and the modern market system, also faced problems in knowledgeconstraints, logistics and distribution, market order etc. Therefore, the government needed to strengthen therural infrastructure construction, strengthen the standardization construction and supervision, appropriate toguide the new rural new retail formats and consumption hot spots, to ensure the basic needs of peasantsservices residents, in order to ensure continuous improvement in people’s livelihood. Finally, we should putforward the policy suggestions.
出处
《农业经济与管理》
2015年第3期71-80,共10页
Agricultural Economics and Management
基金
商务部部级重大课题"现代农村市场体系建设研究"
北京物资学院青年基金
关键词
电子商务
农村市场
物流
electronic commerce
rural market
logistics
